| From left: Uttar Pradesh CM, Mr. Yogi Adityanath; India PM, Mr. Narendra Modi; Dr. Nimrod Israely This time no one spoke about technologies; instead, the keywords they used were; Investors (with emphasis on foreign), export, jobs, and strengthening the economy from the bottom up. All keynote speakers reflected that notion by delivering the message in the spirit of - “We want you…” “India has a lot to offer…” “No more red tape, but now red carpet for investors…” As if this was not enough, they present a long list of subsidies ranging from 40% to 80%. The India I have met this time is filled with confidence, knowing and sure of its value, and unafraid of anyone. Hence, it loudly and happily invites ALL to come to India and grab one of the many business opportunities available. This India knows foreign money and investors would only come with incentives and trust in the nation's leadership. So now, instead of many conferences about tech, you will see many Indian states having an Investors' Summit dedicated to increasing and improving India's exports, industrial production, use of technological labor, and economic power. And where is the agro sector in all this? In 2023 the agro sector is remembered and mentioned; the economic growth must be inclusive and start from the bottom. But, in reality, still, investments are going to sectors other than agro. Investments go to industries with a business and export-oriented resume. Investors are looking for low-risk with high and fast ROI potential. Investors are looking for business models that enable rapid scale-up harmoniously with the industry standard and models. They don't find the above characteristics in the agro-industry, so they refrain from investing in this sector. Note that faster ROI is not always stable in the long term. This is unlike agriculture, where the ROI’s long-term trajectory is highly predicted. With its 1.4 billion people population, India wants to become an economic superpower. However, India's 60% agro sector is a heavy burden in achieving this goal. India’s STAGE FOUR would arrive when (not if) it becomes an economic superpower, equal to the USA, EU, and China. INSIGHTS AND CONCLUSIONS Seeing India now makes me happy, for I have seen the long road and the significant change India and I went through since our last “meeting” in 2019. We, India and I, stopped viewing Technology as a solution to all problems, including farmers' poverty. Instead, we see the desired change and prosperity as a result of better-designed business models, particularly export-oriented ones. Today’s India focuses on industrial sectors that show high and fast economic growth, coupled with relatively low risk, thanks to using advanced business models. Unfortunately, in agriculture, India, like other developing economies, still use old unfit business models for small-hold farmers that don’t enable the nation to unleash its full agro potential. Hence farmers remain in poverty, and the nation keeps struggling to develop. On this trip to India, my goal was to learn if India is ready to bridge the wide business model gap between all industries and the agro-industry. I came to learn the readiness of India’s government, investors, and business community to adopt an advanced agro-business model – like Israel did over 70 years ago and Dream Valley does now. I invite decision-makers from the sectors mentioned above to contact me if Dream Valley's activity resonance with their vision and mission. As those who contacted me and asked to buy Technology already know, I do not sell Technology alone. Never! This is how I prevent farmers and countries from wasting money on things that will take them away from sustainable prosperity. Imagine a sailor in a sailboat wishing to reach his destination. He can swiftly reach his destination with favorable winds, while no winds or opposite winds will prolong his journey. In such a situation, there is an advantage for those with a map of the sea winds. For farmers, Technology is like the sailboat, and business models are like the winds. Regardless of how advanced the Technology (e.g., sailboat) they use, without favorable business models (winds), they will not reach their destination, i.e., economic prosperity. Business models are farmers’ winds, and for decades Indian farmers have experienced headwinds, keeping them in poverty. There is no agro-technology in the world to fight poverty, only dedicated business models. The days of advanced business models have arrived in all industries, and now in the agro sector. Those models will bring prosperity to farmers, investors, and all other value chain partners. Remaining with the same business models means choosing to keep farmers in poverty. PM Netanyahu said, "Everything is technology,” and I, the CEO of Biofeed, an AgroTech company, say today, "Everything is business." If everything is Technology, then what we need are improved agro-technologies. Reality repeatedly proves again and again (i.e., the AGRA program) that introducing advanced technologies doesn't solve poverty. However, if everything is business, we need improved agro-business models. Based on over 70 years of Israel's thriving agro sector and the field-proven Dream Valley's 2021 national pilot in Senegal, the reality demonstrates the immediate positive impact of dedicated business models on farmers’ livelihoods. India's agro sector will either become business-oriented and profitable or remain impoverished due to using old, outdated business models. Dream Valley's model is based on the Israeli agro sector model and its three pillars, i.e., Ecosystem, Business Model, and Technologies/ Services. Dream Valley brings a Package that includes technologies, provides an advanced ecosystem, and operates in the frame of a dedicated business model. The low starting point of India’s farmers could be perceived as positive for business people looking for significant business opportunities if they have access to advanced "Packages" with three pillars (field-proven and ROI-delivered); Ecosystem, Business models, and Technologies. Equipped with an advanced Package, we can increase produce quality and yield and then sell the produce at a high price in premium markets. By applying an advanced business model, this decade can be the decade of prosperity and high profits for ALL those involved in the agro sector of developing economies. For India and emerging economies, prosperity would come from places and in ways that most people don't dare to look at or think about. Innovation is not reserved for Technologies alone. Innovation is needed everywhere we wish to see change. Today, we have plenty of novel Technologies but need more innovation in Business Models and Ecosystems. I will happily continue the conversation with investors who dare to think beyond Technology. Though Dream Valley is a platform for delivering plenty of state-of-the-art technologies to farmers, it is the business model we trust and put at the front line. The most successful companies in the world don’t necessarily have the most advanced technologies, but they have a business model that is second to none. The International Conference On Business Models In Agriculture 2023 (27-29 March, Kigali, Rwanda) is the place to be, learn, teach others, exchange ideas, find business partners and investors, and overall, be the first to break the stigma that small-hold farmers were poor always be poor and offer nothing but losses to investors and society. Can you find a resemblance between India's Four Stages state and your country? At what stage is your country? Do you want and do something to change this? Contact me if Africa, Asia, or LATAM is on your activity radar. My request from you; if you enjoyed the column, share it with three friends/colleagues, and your insights with me. | 
