| Studying and examining the agricultural value chain in several African countries, it seems that the above theory provides a framework explanation to the gap (existence and size) between agriculture in emerging and developed markets. In contrast, an examination of Israeli agriculture 60 years ago presents the ability to develop thriving agriculture, even under a scarcity of land, water, funding, and using basic technologies, thus reinforcing Dr. Adizes's theory in present reality. Make no mistake; all organizations invest a certain amount of energy in Internal Struggles. Hence, the difference between the Less and the More successful organizations is the proportion between the Internal and the External energy invested out of Total Energy capacity. The more successful organizations have less friction, so they work more smoothly, and like a good engine, it requires less energy to run. Hence, more energy is reserved to invest in innovation and improving competitiveness, which in the long run supports its financial results and survival. What do you think? Do you agree with Dr. Adizes? TWO THEORIES, ONE CONCLUSION Dr. Adizes's organization theory provides a clear roadmap for how emerging markets need to act to advance their economy, including their agro-sector. Organization theories suggest saving "organization energy" by “smoothing” its operation. This is often the result of applying a different or novel business model, which improves the organization’s operation. For different reasons, Prof. Clayton Christianson, in his Disruptive Innovation theory, describes the need for a novel business model as a way to overcome barriers by using less energy to get the same or better business results. Whether it is the Organization (Dr. Adizes) or the Business (Prof. Christianson) perspective, the conclusion is the same – emerging markets require novel business models to enable the jump-start of their economy, including their agro-sector. The coming Africa Organization of Technology in Agriculture Conference and Expo 2022 (AOTA) acknowledges the economic importance of introducing novel business models. The AOTA conference is maybe the first ever to give the focus and stage to presenting novel business models that can bring a dramatic change to the agro-sector, such as the Green Valley business model. THE STATEMENT The underlined statement of the AOTA conference is that technology alone should not be our main focus or point of interest, as it is useless without a complimentary suitable INNOVATIVE Business Model. Smallholders in emerging economies require a business model focused on their financial results rather than technological ones. For example, think of the economic benefit of transferring money using a smartphone application instead of going to the bank and using the service of a bank clerk. Think about the value chain in each business model, i.e., traditional banking versus smartphone application. Improved organization structure leads to improved innovation abilities, including developing more innovative and suitable business models. This reflects on the organization's overall competitiveness level and ultimately on its financial results. Hence, it is clear that emerging markets' most urgent need are innovative business models that will enable them to overcome inhibitor factors that hinder the agro-sector progress. As mentioned before, this will be the main topic of the AOTA conference. | 
