| A farmer can never be more successful than the sum parts of The Package he is using; the more advantage is The Package, the more successful are the farmers. And one other thing, like a chain, The Package is as strong as its weakest part/ element. Here is a secret – successful farmers use a very advanced Package! Less progressive farmers are using incomplete parts of a Package or outdated parts. Using an outdated Agriculture Package is like driving a car with wooden wheels and a broken transmission. You can imagine that even if that car has a Formula 1 engine, it doesn't stand a chance against any average car model. Do you see what I mean? For a successful agro-industry, you need a winning Package. Parts of A Package wouldn’t do much, other than making you frustrated and blaming the farmers of your country for being unqualified, while the blame is in The Package. Furthermore, be aware that it is better to have an average (complete) Package than excellent parts of an incomplete Package. The secret to a successful agro-industry is an advanced and complete Agricultural Package. Today’s Agricultural Package begins long before planting - in the labs and nurseries, and ends up on the shelves of the supermarkets. Furthermore, the most advanced Packages start by understanding and analyzing market trends and demands. The entire design of advanced Packages is market-driven. WHY NOT VISIT ISRAEL? I am writing you these words from the Dead Sea’s shore. Israel is a beautiful place to travel, see, and enjoy visiting as a tourist. But, when you arrive in Israel with the state of mind to copy-paste the Israeli farmers' way of doing things, then you are doomed to fail. Why? We already understand that a successful agro-industry results from an advanced and complete Package. Ask yourself, “Can I learn and bring the Entire Package? If not, what part of The Package do I bring back home after visiting Israel? Will, that part be sufficient to make the change I dream and hope for?” You see, even a delegation of experts visiting Israel (of which I have met a few) can, at best, bring only a tiny portion of The Package. Getting the ENTIRE Israeli Package is impossible and undesired, as we will soon see. Now you start understanding why it is so challenging to build the agro-industry in emerging economies, hence, changing the lives of smallholders. The problem is not digging another water well or having a tractor or a dripping system. All those are useless and always fail when introduced separately, out of the overall context of The Package. Emerging economies need a drastic change, which they can achieve only by planning their next steps according to the blueprint of a redesigned tailor-made advance Agricultural Package. UPGRADE, IMPROVE OR REBUILD A PACKAGE All farmers in the world need to improve their agro-industry continuously, but emerging economies face a much greater task – to rebuild the whole Package OR to create one from scratch. For emerging economies, the starting point requires stepping up From Agriculture to Agro-industry. The change in terminology may sound trivial, but in practice, it represents a considerable change. The goal of agriculture is to produce food to eat and not starve to death, while the agro industry's goal is a business one, where farmers produce food to improve their lives based on supply and demand principles. For emerging markets, the way to step up From Agriculture to Agro-industry is by reconstructing or rebuilding the entire existing Package. This requires a holistic system approach, which will look at “the big picture” and its entire scope. THE UNIQUENESS OF PACKAGES Every country and every crop requires a somewhat different Package. Why? Because countries and even regions within countries differ in so many characteristics (e.g., crops, soil, climate, people, market, geography, financials, relatively advantages/disadvantages, etc.) that each require the design of a somewhat different tailor-made Package. You see, when you come to Israel with the purpose to copy-paste, you can only "paste" it to a replica, in all dimensions, of Israel. We can agree that such doesn’t exist, including your country. So what is the alternative to promote and implement The Agricultural Package in an emerging economy? The alternative is to invite Israeli experts (and others) to you, your country, and its farms and continuously work together, based on a well-designed and defined Package. Once you have the blueprint of A Package, specifically designed to answer your needs, the technical experts will help you implement it. A well-planned Package will analyze and consider your unique state and situation, adding to it your mission and vision, required timeline, and based on realistically available resources. Remember, the more strategic your plan and vision are, the more systemic and a long-term program vision is required. DON’T LOOK FOR MAGIC Some countless experts and companies will be glad to provide you with excellent technical advice and technological solutions to any technical problem you pose before them. But emerging economies do not need technical advice or local solution to a specific problem. They wouldn't solve their problems with a few extra dripping systems or fertilizers. A technical upgrade will not help solve the Root Problem, which is the lack of a proper Agricultural Package with a compatible Business Model to generate it. Emerging economies who wish to see a dramatic change in a short time need to start by designing a tailor-made Agricultural Package. Emerging economies need a complete solution to their Root Problem and not a bandage. For decades emerging economies have been trying to solve the lack of a proper Package and Business Model by supplying Ad Hoc surgical support, mainly to keep the farmers quiet. However, when you use a technical solution to solve a systemic problem, you see that there is no significant improvement in the business results over time. Hence, farmers remain in poverty. Until today the primary way to measure the success of an agricultural program is to see if farmers are pleased or upset. Unfortunately, that didn't prove a reliable tool for pulling farmers out of poverty. Then how should we measure the success of particular Agricultural Packages or any support programs? THE SOLUTION & MEASURING SUCCESS There is one agreed way to measure the success of any industry and business, and that is by measuring the income and profit of a business. In agriculture, we do it by examining farmers' income per hectare. | 
